Creative thinking. Digital execution.
Two disciplines that only work properly together. One decides what a brand is; the other decides what happens when somebody meets it.
The two disciplines
Creative
Creative work decides what a brand is and how it behaves. It settles the position it takes, the name and language it uses, and the visual system that carries both — so that everything made afterwards has something to be consistent with.
Digital
Digital work is where most people meet a brand first and judge it fastest. It turns a position and a visual system into something navigable, readable and fast — and then keeps it working after launch.
Three things we can help with
Most briefs we receive are a version of one of these. Each points to the capabilities it usually draws on.
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01
Starting a new brand
There is a business, or the intention of one, and nothing decided yet. We work from position and audience through to a name, an identity system, and the first place it lives — usually a website. The advantage of starting here is that nothing has to be undone later.
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02
Rethinking an existing identity and website
Something works, but it no longer fits: the business has changed, the design has aged, or the site has accumulated pages nobody planned. We establish what is still true, keep what has earned recognition, and rebuild the rest around it.
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03
Extending a brand across campaigns and touchpoints
The identity exists and holds up. What is needed is range — a campaign, packaging, social formats, a new product surface — made by someone who will keep it consistent instead of quietly inventing a second brand.
How scope is defined
We write the scope after the first conversation, not before it. That conversation establishes what the business needs to change, what already exists that can be kept, and who will maintain the result. Only then is it possible to say what the work actually is.
A written scope names four things:
- The deliverables — the specific files, documents and built assets you receive.
- The stages, and the points at which you review and respond.
- What is not included, which is usually the more useful half.
- What we need from you, and by when, for the schedule to hold.
We do not sell fixed packages, and we do not quote a price or a date before understanding the brief. Telling us a budget range early is not a negotiating position — it is how we work out which version of a project is realistic.